How to Profitably Market With CD Mailers

 Getting your customers to engage with you for the first time can be difficult. When it comes to sending direct mail marketing, this is especially true. A significant portion of your consumer base will have developed resistance to the widely used direct mail tactics now in use. This is why it's critical to get more bang for your ad buck; making corners here may save money in the short term, but it will have far more negative consequences in the long run.

When customers think about CD mailers, the main benefit that comes to mind is the extremely high perceived value. They are just gorgeous. Every panel, as well as the CD itself, can be printed in bright colors, and an A4 letter can be included in the mailer's back section for more marketing punch.

Most companies that provide mailers also provide a full-service mailing solution to make life easier. They can usually take your concept and handle every step of turning it into a reality, from graphic design to manufacturing, adding address labels (or printing the address directly on the mailer), and then sending it out at the lower cost bulk rates accessible to bulk mailing clients. This service will save you a significant amount of time and effort, as well as warehousing space and labor costs.

A folded rear strip with a flap that folds over the front of the back panel and then seals the mailer closed with a self-adhesive strip is the standard CD mailer configuration. As a result, the CD mailer is exceptionally lightweight and simple to use and build. It also allows for an A4 letter to be inserted behind the CD, as well as a continuous print design to be applied to all of the mailer's panels.


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